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Tropics Runway : MXVV x Craig Jacobs At SA Menswear Week AW17

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South African Menswear Week is Africa’s only stand-alone platform dedicated to the development and promotion of menswear within the African continent. Taking place twice a year in Cape Town, South Africa, SAMW aims to provide a world-class platform for menswear designers and brands to showcase their latest collections.  A series of shows over three days, only the best of menswear is invited to be on the schedule each season.

The goal is to be the leading platform in terms of innovation, trends, production and most importantly, the promotion of designers and brands such as MXVVxCraigJacobs.

Fashion entrepreneur, trends guru and media personality Craig Jacobs is undoubtedly someone who
understands the zeitgeist – that elusive sense of what is driving consumer behavior right now.
Having crafted a more than decade long career spanning fashion, entertainment and media, Jacobs has
captured the shifting cultural identity of South Africa and its place in Africa through his work as a social
columnist (writing the country’s leading society column with Gwen Gill in the Sunday Times), entertainment
reporter and style influential.

Acknowledged by the Design Indaba in its inaugural Design List (2004), he has drawn the international
spotlight on the local design firmament through his work on publications such as True Love in South Africa,
cream in Australia and US Weekly in the United States. His media background includes co-presenting a weekly
youth radio programme (Australia), co-presenting fashion lifestyle programme Fashion Avenue with Jodie Kidd
on the US cable channel The Style Network) and as a roving reporter for The Style Report on etv for Nicky
Greenwall.

Jacobs, who studied media and sociology at the University of Technology (Sydney), believes that our tastes,
interests and consumer behaviours do not happen by chance – a panoply of events, stimuli and
environmental factors all play a role in what we chose to buy and how we chose to live.
This sense of the underlying pattern driving contagious behavior is channeled into his work as one of the
country’s leading trend architects through his TrendSpot column in the Sunday Times Lifestyle and as a lecturer
on trends for the London International School of Fashion (Lisof).
A creative strategist specializing in media and content, he has worked with companies including SAB Miller,
Pick n Pay, The Foschini Group and Montblanc.

Jacobs believes that we are moving globally to a new consciousness of honesty and emotional connection,
and that is why he founded Africa’s first eco and ethically committed label, Fundudzi by Craig Jacobs in 2004.
Fundudzi by Craig Jacobs has opened up a new path of connections and expertise for Jacobs, who engages regularly in the African retail and design landscape, working on projects across South Africa, Mozambique, Botswana and Angola. Understanding the growth potential of the continent, and its underlying challenges is at the heart of his knowledge base.

His work has seen him appointed to the interim steering committee of the Gauteng Fashion Industry Council, a
body which will co-ordinate design initiatives in Africa’s biggest and most economically powerful city.

 

 

 

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