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Tropics Runway : Tokyo James At SA Menswear Week AW17

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South African Menswear Week is Africa’s only stand-alone platform dedicated to the development and promotion of menswear within the African continent. Taking place twice a year in Cape Town, South Africa, SAMW aims to provide a world-class platform for menswear designers and brands to showcase their latest collections.  A series of shows over three days, only the best of menswear is invited to be on the schedule each season.

The goal is to be the leading platform in terms of innovation, trends, production and most importantly, the promotion of designers and brands such as Tokyo James.

Tokyo James is a British Nigerian Designer  and Creative Director. Whilst  studying Mathematics at Queen Mary University London, Tokyo James began his Creative Career as a young fashion stylist in London , working for various international publications, as well as directing digital campaigns for brands such as Brioni, Issey Miyake and Puma Black Label. With years of experience under his belt, James launched his digital monthly publication , Rough UK , an authoritative, unapologetic voice with a penchant for strong visual imagery. Rough expanded to Rough Italia  and Rough New York after its successful run in the UK.

The Tokyo James fashion brand was born in Lagos, Nigeria when the Creative Director relocated to the burgeoning African fashion capital .The Tokyo James brand is for modern men who want simplicity with an edge. With emphasis on traditional techniques and clean lines the brand owes its core competence to the designer’s philosophy – creating and living your individuality.



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